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Pharma UK Business Plan 2006-2010 Report Example Contents 1. EXECUTIVE SUMMARY. 3 1.1. INTRODUCTION . 3 1.2. THE MARKET. 3 1.3. COMPETITORS. 3 1.4. TOTAL MARKET VALUE . 4 1.5. SEGMENTATION GRID WITH TOTALS . 4 1.6. BUSINESS OBJECTIVES. 5 1.7. BUSINESS OBJECTIVES GRAPH. 6 1.8. BUSINESS INSIGHT CONCLUSIONS . 6 2. BUSINESS INSIGHT . 8 2.1. MARKET SHARE. 8 2.1.1. MARKET S