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BOB SULLIVAN : EXECUTIVE CREATIVE DIRECTOR
EXECUTIVE VICE PRESIDENT, EXECUTIVE CREATIVE DIRECTOR : GREY
Febreze and all Smucker’s brands continues to do well. Hess account grows
and launches new digital, mobile and social campaigns. Created new retail and corporate campaign. Designed a new retail brand line. Headed up and won Darden’s Red Lobster account (200+ million). Wrote and art directed the “Sea Food Differently” campaign. It has won several awards and reversed a decade of decline and helped them to their best years ever. Its campaign included digital, social, mobile, instore as well as traditional. Lead and won the National Park Service & Foundation account (20 million). Work includes - rebranding, digital, corporate and philanthropic associations, events, national and local efforts plus a rich Centennial campaign.
results but also last and last which is why EXECUTIVE VICE PRESIDENT, GROUP CREATIVE DIRECTOR : GREYnyc Febreze
work continues to win awards and grow. He saved the Smucker’s account and launched the “Boys” campaign - regarded as the quintessential campaign of the brand and the company. Launched new campaigns for all Smucker’s, Pills- bury, Crisco, JIF, Martha White, Uncrustables, Eagle, Adams, and Laura Scud- der brands). Lead and help create all integrated work for these brands. Lead and won the Hostess/IBC Pitch (20 million). Saved the Playtex account (En- ergizer Brands). Created award-winning work for Hawaiian Tropic and Play- tex femcare brands. Lead and created a fully integrated digital, instore and broadcast effort for each brand. Lead and won the Sargento Cheese account (40 million). Created the “Taste the Real Difference” campaign that included a new website, digital, broadcast, social, instore and PR. Took over the Hess account (toy truck) and launched their first digital, social and game work. just the right story for each brand and for the VICE PRESIDENT, CREATIVE DIRECTOR : STICKY GREY Took over P&G’s Febreze
fabric refresher account. Created its new positioning and its award-winning “It’s that Fresh” campaign. It soon evolved into the global campaign. Awards included Cannes, Creative Circle, Effie and every national and global P&G award. Launched five new categories. Dozens of new products. Grew sales from 90 million to 800+ million in 7 years and turned it into a true Global Megabrand. Worked in every discipline of communication and innovation. Created their first college, social and digital campaign. Then took over P&G’s struggling billion-dollar Downy account. Launched “Simple Pleasures” TV campaign that was both beauty and experience focused. Stopped it’s 7 year decline and created its best 3 years of business results and most effective campaign in its history. It won many industry awards including all P&G’s top global awards. Launched new campaign for Masterfoods/Mars “Cookies&” that won several awards and lead to new business.
BOB SULLIVAN : EXECUTIVE CREATIVE DIRECTOR
VP, ASSOCIATE CREATIVE DIRECTOR : GREY GLOBAL GROUP Continued work
on Post’s (Honeycomb). Launched Nickelodeon TV tie-ins and collaboration. Helped pitch Dominos Pizza and shot several spots. Helped develop Darden’s Olive Garden “When you’re here, you’re Family’ campaign. Worked on and sold Barilla Pasta’s first global campaign. Invented new products for Elmer’s Glue. Created campaigns for Starwood’s Super 8 motels, Krazy Glue, Diageo/Seagram’s Mumm champagne and Inland Valley French Fries.
1992 - 1997
CREATIVE DIRECTOR/OWNER : POINTBLANK ADVERTISING Started his own
agency. Learned how to win, manage, lead and maintain accounts. Learned
what it really means to be a Creative Director. Developed work for Canon
copiers, Saranac lager, Saratoga Spring water, Dime Savings Bank, TCG,
PageAmerica, Invest in France, Sheaffer pens, and ESP guitars.
1991 - 1995
VP, ART DIRECTOR : GREY ADVERTISING Was promoted and became the lead
team on many Post cereals (about 6 brands) as well as other General Foods
(KRAFT) businesses. Pitched and won the Panasonic consumer electronics
account. Produced his first Super Bowl TV spot. Won several awards for print
and TV. Won Sprint Business account. Shot several Hasbro TV spots.
1989 - 1991
ART DIRECTOR : GREY ADVERTISING Was asked to help save General Foods -
Stove Top Stuffing account. Created and sold the “instead of potatoes - Boys
campaign.” This campaign won a bunch of creative awards, Gold Effie, and ev-
ery client and internal award. It solidified the account and led the way to new
businesses. Lead work on Smithkline Beecham’s (GSK)Aquafresh and Vivarin.
Won awards on both these accounts.
1987 - 1989
ASSISTANT ART DIRECTOR : GREY ADVERTISING Was hired to work on Mitsubi-
shi cars and trucks and Quaker State motor oil. Sold his first two TV spots
within a month of work. His truck spot “Loyal” won several industry awards.
Education:
TULANE UNIVERSITY ‘85 BS in Economics, minors in Art and French
SVA ‘86 Art direction and design
BOB SULLIVAN : EXECUTIVE CREATIVE DIRECTOR
AUTOMOTIVE/ENERGY:
Mitsubishi Cars and trucks, Hess, Quaker State
BEVERAGES:
Mumm, Captain Morgan, Crown Royal, Seagrams Seven, Saranac Beers, Portland La-
ger, Saratoga Spring Water, Kool Aid
BUSINESS/BANKING:
Sprint Business Communications, MCS/Canon, PageAmerica, TCG, Invest in France,
Dime Savings Bank, Alger
ELECTRONICS/AUDIO:
Panasonic Consumer Electronics, Technics, ESP guitars
HOTELS/TRAVEL:
Starwoods/Super 8, Marriott
TOY/ENTERTAINMENT:
Hasbro, Kenner, Hess toy trucks, Chuck E Cheeses
FOOD/PACKAGED GOODS:
Masterfoods/MARS (Cookies&, Twix, Milky Way), Sargento, Smuckers, JIF, Adams,
Laura Scudder, Nature’s Pride Bread, Wonder Bread, Barilla Pasta & Sauces,
Crisco, Pillsbury, Martha White, Eagle, Unscrustables, Snack N’ Waffles, Stove
Top Stuffing, Minute Rice, Inland Valley French Fries, Pringles, Post Cereals
(Honey Bunches of Oats, Honeycomb, Fruit & Fiber, Bran Flakes, Oat Flakes,
Great Grains, Grape Nuts, Shreddies, Blueberry Morning)
FOOD/RETAIL:
Red Lobster, Olive Garden, Dominos, 4Food
HEALTH AND BEAUTY:
Aquafresh toothpaste, Vivarin, GasX, Lamisil, Maalox, Playtex Infant, Playtex
Gentle Glide, Playtex Sport, Hawaiian Tropic, Banana Boat, Wet Ones, Pan-
tene
HOUSEHOLD PRODUCTS:
Febreze, Downy, Joy, Mr Clean, Krazy Glue, Elmers Glue, Fit
SOCIAL/ENVIRONMENT:
National Parks Foundation, National Parks Service, AD Council (Drug Free
America), Seeding for Success

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