Lauren Herr
1148 Jaland Ct, San Jose, CA 95120 • 408.691.0079
[email protected] • http://lauren.herr.cc
EDUCATION Pepperdine University, Malibu, CA Fall 2009-Spring 2013
Major in Media Production; Minor in Multimedia Design
Graduated April 2013
Activities: On-Air Graphics Designer and Operator for weekly live news television show, Newswaves32 (2012-2013), Fashion Blogger and Social Media Supervisor for Graphic OnlineNewspaper (2012-2013), Career Coaching Program (2011)
London Study Abroad Program Fall 2010-Spring2011 RELEVANT COURSEWORK
Advanced Video and Audio Production • Communication Graphics • Multimedia Production and Authoring (Web Design) • Two-Dimensional Design
• Entertainment Industry Strategies • Computer Graphic Design • Digital Art Photography • Narrative Film Making
EXPERIENCE Pepperdine University Career Center, Malibu, CA August 2011-Present
Head Career Ambassador over Social Media and Marketing
Currently working part-time in marketing from San Jose, CA
Conduct research on career center consumer brand/marketing strategies in order to conceptualize themes and create marketing materials
for 3 consecutive career fairs, which were met with enthusiasm from both students and employers
Generate an online presence by researching, developing, and implementing a new, ongoing social media strategy as wel as edit content on the Career Center’s official website; Facebook likes increased from 0 to 517 and Twitter fol owers increased from 0 to 115 in one year
Establish branding and market services and events by designing print and web graphics, and producing video blogs and Public Service Announcements
Assist students in cover letter and resume writing as wel as job search strategies
Provide mock interview sessions with students as wel as conduct interviews for new Career Ambassadors
NBCUniversal—Focus Features, Studio City, CA February 2013-May 2013
Brainstormed, developed, and presented to the senior executive board an original multi-platform marketing strategy for upcoming film, The World's End, which includednew media, integrated, outdoor, in theater, and tv/radio campaigns
Researched and compiled competitive marketing strategies over the course of three months in order to analyze the positives and negatives of each and apply this information to future Focus films; formal y presented these findings to the marketing division
Created and updated Prezis detailing past marketing campaigns for specific films by writing content, designing presentation layouts, and integrating visual examples
Selected personal y by the President of Worldwide Marketing to complete an additional semester-long print awards marketing project
Pepperdine University, Communication Division, Malibu, CA February 2013-April 2013
Designed a poster and logo using original light play photography for the first annual Pepperdine Media Arts Showcase (Film festival) in web, print, letterhead, t-shirt and flyer size and format
Revamped the current Television Department website by adapting a simple code format to a Wordpress site
Currents Magazine, Malibu, CA January 2013-April 2013
Spearheaded visual (print and interactive digital) design for the Spring 2013 issue by determining and carrying out design style, photographs, fonts, layout, and color palette; lead and supervised a group of 7 design assistants
KINeSYS, Malibu, CA March 2012-August 2012
Compiled and organized marketing materials, pictures, videos, and milestones onto various multimedia platforms (Facebook, YouTube, Google+, Twitter) in order to establish the brand online using Photoshop and iMovie
Conceptualized, designed, and launched a summer “Athlete of the Week” social media campaign that nearly doubled Facebook likes from 353 to 604
Designed and created over 10 graphic advertisements for online use with Photoshop
Washington City Paper, Washington, D.C. January 2010-April 2010
Directed, styled, and produced a commercial photo shoot for the “Best of D.C.” issue ad campaign; products of this photo shoot increased advertising profits for the issue
Communicated with Sales and Design departments in order to ensure marketing concepts and themes (such as posters and advertisements) aligned with their departmental needs
Co-spearheaded promotions and events for the annual “Best of D.C.” issue by conducting research, pitching marketing ideas to
department managers, and photographing and hosting City Paper events
Computer: Photoshop, Dreamweaver, InDesign, Il ustrator, Wordpress, Constant Contact, FileZil a, Microsoft Office, Prezi, and Outlook
Language: HTML, CSS, and PHP (basic); French (conversational)
Media Production: Avid, iMovie, and EZ Graphics
Social Media: Facebook, Twitter, Pinterest, Google+, Tumblr, Hootsuite, YouTube, Instagram, and HookIt
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