AIMAC 2005 8th International Conference on Arts and Cultural Management July 3-6, 2005. Montréal, Canada Sunday, July 3rd
18:00
Welcome Cocktail: Musée du Château Ramezay 280 Notre-Dame Street East Monday, July 4th
Opening remarks "We Manage as We Are" by Laurent Lapierre Session 1 - Consumer Behaviour Room: Meloche Monnex Chair: Anne-Gaëlle Jolivot Michelle Bergadaà Le Musée Olympique : la structuration d’un objet culturel à caractère universel à l’aide d’enquêtes qualitatives
Sarah S. Montgomery and Michael Robinson Take Me Out to the Opera: Are Sports and Arts Complements? Evidence from the Performing Arts Research Coalition Da Carol Yamamoto, James Dauer, Maury Collins and Jeff Andreasen Locating Prospective Performing Arts Patrons: A New Use of a Statistical Model Session 2 - Consumer Behaviour Room: Gérard-Parizeau Chair: Antonella Carù Niall G. Caldwell The Whipple ‘Time-clock’ Experiment: Measurement of Visitor Engagement in a Small Museum Christine Petr The Non Subscribers of a National Stage: Why they Refuse the Season Ticket? Jennifer Wiggins We Need your Help! The Influence of Company-Consumer Relationships on Consumer Responses to Requests for Help
Session 3 – Governance Room: Ordre des CGA Chair: J. Dennis Rich Catherine A. Carter, David Prosperi, Mark Nerenhausen and Elizabeth A. Hude Advocacy to Agency: The Broward Center for the Performing Arts’ Emerging Model for Systems Management Marta Fumagalli and Massimiliano Nuccio Product Orientation in Contemporary Art Organisations: A Model of Parallel Convergence from French and British Experie Christine Harel et Joahnne Turbide Crises financières dans le secteur des arts : observations des pratiques de gouvernance Session 4 - Management Control Room: Marie-Husny Chair: Anne Smith Dagmar Abfalter and Peter J. Mirski Perceived Success in the Arts Chiara Bernardi The Strategic Development of Museum: A System Dynamics Approach Ian Gilhespy The Application of a Performance measurement Model in the Management of a Heritage Organisation: A Case Study of M Quay and Copper Mine Session 5 - Strategic Management Room: Nancy et Michel-Gaucher Chair: Pierre-Jean Benghozi France Guillemonat Copyright and Movies Sampling: A New Dilemma in Creation Process
Juan D. Montoro-Pons and Manuel Cuadrado Piracy in the Musical Industry: An Economic Approach with Marketing Implications
Luigi Proserpio, Severino Salvemini and Valerio Ghiringhelli Entertainment Pirates: Understanding Piracy Determinants in the Movie, Music and Software Industries 12:30
Session 6 - Consumer Behaviour Room: Meloche Monnex Chair: Severino Salvemini Valeria Corna and Gabriele Troilo Interpreting the Reading Experience: An Introspective Analysis Yves Evrard Dimensions of Aesthetic Experiences Renaud Legoux and Donna Sears Expert Witnesses: The Effect of Expertise on the Pleasure of Experiencing Films
Session 7 - Consumer Behaviour Room: Gérard-Parizeau Chair: Liisa Uusitalo Marylouise Caldwell and Paul Henry Celebrity Worship, Micro-Communities and Consumer Well-Being Bernard Cova and Guilhem Laurans Le paradoxe du musicien authentique : contribution au marketing de l’authentique Bruno Godey et Joëlle Lagier Le style esthétique dans le domaine du luxe et de l'art : proposition d’une échelle de mesure Session 8 – Governance Room: Ordre des CGA Chair: Wendy Reid Michela Addis and Marta Fumagalli What Makes Cities’ Marketing Policies Successful in Sustaining Contemporary Arts and Creating Social Value? Jennifer Radbourne and Ruth Rentschler Arts Governance – Matching Western Models to Asia Charles Mel Gray Who’s the Boss? Governance and Architecture in Medium-Sized Lively Arts Organizations
Session 9 - Management Control Room: Marie-Husny Chair : Johanne Turbide Angela Besana, Chiara de Capoa and Claudia Gabbioneta Revising Accounting and Branding of Italian Cultural Firms: Intangible Assets Ubaldo Macchitella, Bernardino Provera, Pietro Ietto and Francesco Giustino Unveiling the “Hidden Value”: A Model for the Economic Evaluation of Film Libraries Simon Roodhouse Management Information: Defining the Visual Arts for Managers and Policymakers
Session 10 - Strategic Management Room: Nancy et Michel-Gaucher Chair: Stephen B. Preece Pierre-Jean Benghozi et Thomas Paris Analyzing the Distribution to Understanding the Markets of Cultural Goods Hilppa Sorjonen and Liisa Uusitalo Does Market Orientation Influence the Performance of Art Organizations? Mia Stokmans MOA-Model of Audience Development: Some Theoretical Elaborations and Practical Consequences 15:30
Session 11 - Consumer Behaviour Room: Meloche Monnex Chair: Els de Wilde Alessandro Bollo and Luca Dal Pozzolo Analysis of Visitor Behaviour inside the Museum: An Empirical Study Colette Dufresne-Tassé, A. Weltzl-Fairchild and M.C. O’Neill Au-delà de l’observation et de l’entretien post-visite, un moyen plus puissant d’étudier l’expérience du visiteur de musée Laura Legrenzi, Edizioni Olivares and Gabriele Troilo The Impact of Exhibit Arrangement on Visitors’ Emotions: A Study at the Victoria & Albert Museum
Session 12 - Consumer Behaviour Room: Gérard-Parizeau Chair: Manuel Cuadrado Victor Fernández-Blanco, Juan Prieto-Rodriguez and Luis Orea Movie Enthusiasts versus Cinemagoers in Spain: A Latent Class Model Approach Juliette Passebois-Ducros Comment la fidélité des visiteurs de musées d’art se construit-elle? Une proposition de modélisation Alain d’Astous, François Colbert and Imene Mbarek What Makes People Want to Read a Book? - An Experimental Study
Session 13 – Volunteers Room: Ordre des CGA Chair: Johanne Brunet Gesa Birnkraut Volunteerism in the Arts – Major Opportunity or Downfall for Institutions and Its Audience? Helen Bussell and Deborah Forbes Volunteer Management in Arts Organisations: A Case Study and Managerial Implications Kirsten Holmes Volunteering in the UK Museums Sector: The Case of Aspiring Museum Professionals
Session 14 - Public Management Room: Marie-Husny Chair: Kevin Mulcahy Stefano Baia Curioni and Luca Martinazzoli Museum and Urban Regeneration – Stylization of the Decision Making Process Annukka Jyrämä and Eeva-Katri Ahola, Facilitating Creative Dialogue - The Role of the Mediating Organization in Enabling the Joint Practices Between Artistic Ta City or Business Structures Pier Luigi Sacco and Giorgio Tavano Blessi European Capitals of Culture and Local Development Strategies: Comparing the Genoa 2004 and Lille 2004 Cases
Fernando Alberti, Chiara Bernardi, Davide Moro and Alessandro The Embryonic Evolution of Museum Networks: Evidences from a Network Analysis Paola Dubini and Elena Raviola Emerging Business Models in Content Industries
Sébastien Dubois The French Poetry Economy: Strategies, Stakes and Methods
Alain d'Astous, François Colbert and Estelle d'Astous A Scale for Measuring the Personality of Festivals Carole Martinez et Florence Euzéby Proposition d’échelles de mesure des réactions aux bandes-annonces cinématographiques
Anne Krebs et Florence Caro Cross-Impact of a Measuring Instrument and Its Organizational Context: The Case of the Louvre Museum Session 17 - Strategic Marketing Room: Gérard-Parizeau Chair: Jennifer Radbourne
Corinne Berneman et Nicolas Rubbo Placement de produit : opinions des managers et pratiques dans le cinéma américain
Beverley June Thompson Sponsorship as a Form of Fundraising in the Arts: A Bilateral Perspective Involving Relationship Marketing
Dorothee Verdaasdonk The Impact of Festival Showing and Awards on the Programming of Movies at the Box Office in The Netherlands
Session 18 – Leadership Room: Ordre des CGA Chair: Laurent Lapierre Alex de Voogt Dual Leadership as a Problem-Solving Tool in Arts Organizations
Bengt Olof Olsson Leadership in Creative Environments - A Descriptive and Prescriptive Study of Perceived Norms in Leadership
Wendy Reid Institutionalized, Mandated Dual Leadership in Nonprofit Arts Organizations: One Conceptualization of the Phenomenon a Implications for Organizational Effectiveness Session 19 - International Perspectives Room: Marie-Husny Chair: Jean-Pierre Le Goff Ian Baxter Heritage Values: The Current Role of Management Information in the UK Historic Environment Sector
Agust Einarsson The Economic Impact of the Icelandic Music Industry – Structure and Management
Shang-Ying Chen Constructing Cultural Indicator System of Kaohsiung City, Taiwan
Session 20 - Strategic Management Room: Nancy et Michel-Gaucher Chair: Stephen Boyle Anne Gombault et Laurence Harribey Quand le musée du Louvre part en campagne : les leçons de l’expérience d’un projet d’éducation au patrimoine sur un ter
Luciana Lazzeretti Museum Systems in Italy: The Case of Tuscany
Carol Scott Museums and Impact – How Do we Measure the Impact of Museums? 10:30
Session 21 - Consumer Behaviour Room: Meloche Monnex Chair: François Courvoisier Stéphane Debenedetti Le rôle de la critique de presse dans le champ de l’industrie culturelle
Hilary Glow On the Margins: A Study of the Representation of the Arts in the News Pages of the Newspaper Marketing Professional Ballet: A Pas de Six – Three Cases and their Audiences, Box Office Receipts, Session 22 - Strategic Marketing Room: Gérard-Parizeau Chair: Michael Quine Isabelle Assassi The Influence of Theaters' Programming Strategy on their Relations with Artistic Production Companies: An Analysis Base French Experience
Rickard Wahlberg Buying Behaviour of Theatre Distribution Agents – Case Studies of the Purchase of Performances in Swedish Theatre Ass
Fabrice Larceneux and Greg Joye Pourquoi les mécènes sont-ils fidèles?
Michael O'Hare and Alex Turrini Programming Contemporary Music in Symphony Orchestras
Session 23 – Leadership Room: Ordre des CGA Chair: Anne Smith Elmar D. Konrad and Martin Hoegl Top Management’s Social Skills and External Ties and the Success of Privately Held Arts and Culture Organizations
Marja Soila-Wadman and Ann-Sofie Köping Stories of Leadership in Art and Culture Creating Organizations
Julie Jodoin et Laurent Lapierre Mythe et réalité des chefs d’orchestres: leçons pour le management
Session 24 - International Perspectives Room: Marie-Husny Chair: Simon Roodhouse Suzette Major and Anna Connell From Arts Management to Creative Industries Yuko Oki Growing Model of Performing Art Organizations: Checklist for Management Decisions
Alessia Zorloni The Structural and Competitive Context of the Contemporary Visual Art
Fabrizio Montanari and Antonio Cianfagna How Embeddedness and Social Mechanisms Affect the Economic Performance in the Music Industry: The Case of Mesca
Ruth Towse Managing Copyrights in the Cultural Industries
Geoffrey William Goddin Is Managing Traditionality More Important than Managing Change? The Challenge for Strategic Management in Heritage Societies
12:30
Guided Tour: - La Cité des Arts du Cirque - L'École nationale de cirque - Le Cirque du Soleil Wednesday, July 6th
Session 26 - Consumer Behaviour Room: Meloche Monnex Chair: Els de Wilde
Njordur Sigurjonsson Young Audience Development and Aesthetics: John Dewey’s pragmatist philosophy and its implications for orchestra man
Danielle Bouder-Pailler et Leïla Damak Quelle est l’influence du design de l’espace de diffusion de l’art sur les attitudes et comportements des consommateurs?
Anne-Marie Émond Between Talk and Silence: The Friendly Stranger and the Reception of Contemporary Art
Deborah Hayes and Nicola MacLeod, Packaging Places: Maximising the Potential of the Heritage Trail by Adopting an Experience Economy Perspective
Session 27 - Product and Brand Management Room: Gérard-Parizeau Chair: Carol Scott
Armando Cirrincione and Stefano Pace How Museum’s Brand Name Affect the Perception Through Imaginative Experience: An Empirical Investigation
Caroline Lacroix, Philippe Drago et Jean-François Ouellet Les facteurs clés de succès de l’exportation de concepts télévisés : le cas de la série Un gars, une fille en France et au Qu
Thomas Heskia Library Fundraising - Contribution to Finance or Mere Communication? A Case Study of the Austrian National Library
Session 28 - Organisational Behaviour Room: Ordre des CGA Chair: Ruth Towse Silvia Bagdadli and Chiara Paolino The Institutional Change of Italian Public Museums between Legitimacy and Efficiency: Do Museum Directors Have a Role
Stephen Boyle The Impact of Changes to Organisational Structure on the Professional and Organisational Identity of Symphony Musician
Antony Conway and Jeryl Whitelock Relationship Marketing in the Subsidised Arts: An Important Role for Internal Marketing
Session 29 - International Perspectives Room: Marie-Husny Chair: Alessandro Bollo
Anna Catalani and Yupin Chung Vintage or Fashion Clothes? An Investigation inside the Issues of Collecting and Marketing Second-Hand Clothes
Ekaterina Shekova Finances of Russian State Museums: Significant Changes in the Period 1990 to 2003
Maria Tajtakova, Dagmar Klepochová and Štefan Žák The Attitudes of Students Towards Opera and Ballet: Attendance, Motivations, Barriers and Expectations Nelly van der Geest Theatre and Museums in Times of Diversity - Intercultural Processes in the Arts in The Netherlands
Session 30 - Strategic Management Room: Nancy et Michel-Gaucher Chair: Ian Gilhespy Marcelo Milano Falcao Vieira, Cristina Amélia Carvalho and Rosimeri Carvalho da Silva Champs organisationnels: du wallpaper à la construction historique du contexte des organisations culturelles au Brésil
Allègre Hadida The Impact of Perfectly Mobile Resources on Project Performance: Evidence from the American Film Industry
Linda Ludwin High Speed, High Pressure Learning in UK Feature Film Units
Session 31 - Consumer Behaviour Room: Meloche Monnex Chair: Anne-Gaëlle Jolivot Brigitte Auriacombe, Isabelle Chalamon and Séverine Le Loarne You Shouldn’t Judge a Book by its Cover: Contractual Relations, Commitment and Loyalty Outcomes
Donata Favaro and Carlofilippo Frateschi Individual Choices and Household Interactions in the Musical Domain: The Case of Italy
Jean-François Ouellet et Philippe Drago Achat ou téléchargement de la musique chez les consommateurs: exploration du rôle des réponses à l’artiste et à la mu
Session 32 - Product and Brand Management Room: Ordre des CGA Chair: Michelle Bergadaà Renate Grau and Lydia Wimmer Strategies of Aesthetic Engineering – The Production of Fiction Books and Digital Communication Applications
Manuela de Carlo and Francesca d'Angella Strategic Repositioning of Heritage Destinations through Large-Scale Events Management
Bonita M. Kolb A Model for Developing the Arts as a Tourist Product
Elena Levshina, Irina Khiginskaya and Sergey Shternin Information Technologies in the Russian Theatrical Business Jennifer Radbourne Issues of Collective Leadership in Building a Business with Indigenous Artists - An Arts Management Case Study
Session 34 - International Perspectives Room: Nancy et Michel-Gaucher Chair: Kevin Mulcahy
Schalk Fredericks Funding for Arts and Culture in the New South Africa
Maria Naimark and J. Dennis Rich The Context for the Cultural Policy – Old World and New World
Anu Kivilo Corporate Support for the Arts in a Small Country in Transition: The Experience and Motivation Factors for Corporate Pat Sponsorship in Estonia
Ann-Sofie Köping Relations in Trans-national Cultural Projects – A Narrative Approach
12:30
Session 35 - Consumer Behaviour Room: Meloche Monnex Chair: Els de Wilde
Dominique Bourgeon-Renault, Caroline Urbain, Christine Petr, Anne Gombault and Marine Legall Approche « expérientielle » de la valeur de consommation culturelle : le cas des musées et des monuments
Hugo J.A Verdaasdonk The Use of 'Internal' Knowledge in Differentiating among Fiction Titles Taru Virtanen Dimensions of Taste for Cultural Consumption - A Cross-Cultural Study on Young Europeans Session 36 – Product and Brand Management Room: Ordre des CGA Chair: Corinne Berneman Clarence Bayne Life-cycle Analysis and Change by Design: Applying Business Process Re-engineering in the Performing Arts
Francesco Chiaravalloti Performance Management for Performing Arts - A Framework for the Evaluation of Artistic Quality in Public Professional O
Gabriele Troilo Building and Managing Different Concepts of Contemporary Art Museums
Session 37 – Organisational Behaviour Room: Marie-Husny Chair: Michael Quine
Ralph Bathurst, Lloyd Williams and Anne Rodda Letting Go of the Rei[g]n: Developments within an Orchestra in a Time Change
Joan Jeffri and David Throsby Life After Dance: Career Transition of Professional Dancers
Anne-Marie Quigg The Resonance of le Harcèlement Moral, Mobbing or Bullying in the Performing Arts Workplace
Session 38 – International Perspectives Room: Nancy et Michel-Gaucher Chair: Maria Naimark Marcel Meler Arts and Cultural Marketing — Croatian Theoretical and Practical Experiences Saliou Ndour Le développement des industries culturelles : une exigence de l’Afrique dans le contexte de la mondialisation Dejana Prnjat Remarks on Cultural Policy and Theatre Activities in Belgrade 1945–1980 Session 39 A – Poster Sessions Room: Demers Beaulne / Dutailier International François H. Courvoisier et Fabienne Courvoisier La gestion de la relation client dans les institutions culturelles
Theresa Kirchner The Nature and Effects of Government Support for Non-Profit Arts Organizations: Strategic Management and Marketing Im
Benita Lipps Much Ado About Nothing? Marketing Cooperations in the Performing Arts
Monica Masucci and Elena Raviola Special Art Exhibitions and Local Impact: A Comparative Case Study
Tabitha Ramsey White and Ruth Rentschler Toward a New Understanding of the Social Impact of the Arts Fabio Severino The Biggest Event of the World: La Notte Bianca in Rome Shin-Chieh Tzeng A Comparative Study of Museum Governance in the UK and in Taiwan
Roel Wijland Mythmakers and Meaning Merchants: Poetic Brandscapes in New Zealand
15:30
Session 39 B – Poster Sessions Room: Demers Beaulne / Dutailier International Continued Session 40 – Programming Room: Meloche Monnex Chair: Suzanne Burns Manuel Cuadrado and Carmen Pérez-Cabañero The Process of Programming in the Performing Arts - An Empirical Research in Spain Stephen B. Preece Creative Collaborations Involving Theatre for Young People
Session 41 – Product and Brand Management Room: Ordre des CGA Chair: Pierre-François Ouellet Alain d'Astous, François Colbert, Antonella Carù, François Courvoisier and Marylouise Caldwell Product-Country Images in the Arts: Preliminary Findings from an Ongoing Research Program
Beverley June Thompson and Nicole Stegemann Brand Equity and the Cultural Event: The Amalgamation of Multiple Brands for a Unified Marketing Communications Perfo
Session 42 – Arts Management Room: Marie-Husny Philippe Agid, Anna Cournac et Jean-Claude Tarondeau Systèmes de gouvernance des maisons d’opéras et choix des programmations
Pierre Korzilius et Bernard Bovier-Lapierre The Road to Salvation? Berlin's New Opera Foundation and its Impact on Public Policy in the Cultural Sector in Germany Winston M. Licona Calpe and Rodrigo Vélez B The Cultural Management Philosophy 17:00
Conference Gala Dinner: The Montreal Museum of Fine Arts 1380 Sherbrooke Street West
For more information: http://www.hec.ca/aimac2005/completeprogram.htm
CONTRACT IDENTIFICATION The benefits outlined in this booklet are available to plan members under Contract Number 84444: Division Numbers, Active Employees Division 1 -Elementary Principals and Vice-Principals -Secondary Principals and Vice Principals -Professional Student Services Personnel - OSSTF, Unit A -School Office staff, Classroom Support staff and Central Administrati