QUALIFICATIONS
Strategic-minded Digital Marketing Analyst with experience developing and managing integrated marketing strategies that have included, but not limited to: search engine marketing (both paid and organic), website analytics, social media, and online display advertising. Increased revenue and grew the business for industry-leading clients, including Foxwoods Resort & Casino,OfficeMax, Nautica/Kipling, The Franklin Mint, Calvin Klein Underwear, Speedo, etc. Jes has extensive experience providing insights and analysis reports on online marketing programs for eCommerce, Hospitality, Retail, and Financial clients.
Areas of expertise include: PROFESSIONAL EXPERIENCE The Media & Marketing Group 2009 - Present Digital Marketing & Analytics Director
Built a digital team from the ground up. Hired to manage the Foxwoods Casino & Resort and MGM Grand online marketing initiatives and have been growing the digital team ever since – we are up to seven full-time employees and over two million dollars in billings in two years.
• Created optimization briefs outlining technologies and tactics for achieving marketing performance goals • Wrote web analytics specifications defining implementation steps and configuration requirements. • Implemented and configured Google Analytics, Omniture SiteCatalyst, and Urchin software. • Analyzed data from web analytics tools to create customized reports calculating key performance
• Identified action items to improve key website performance goals • Provided technical consulting and training events to internal staff and clients regarding web analytics tools
and tactics, as well as organic SEO strategies and best practices.
• Optimized strategy based on website analytics and key performance indicators on an ongoing basis.
Certified in Google Analytics and Omniture, thus able to leverage several analytics platforms to ensure the best results.
Commerce360/ClickEquations; Conshohocken, PA 2008-2009 Search Marketing/Analytics Specialist Develop, manage and optimize online marketing strategies involving Search Engine Marketing, Social Media, and Website Analytics.
• Integrated and managed day-to-day online marketing strategies for leading internet retailers with annual
• Optimized paid search marketing strategies using web analytics data along with market and competitive
• Develop strategy for and executed organic search optimization projects; includes managing the Search
Engine Optimization (SEO) process from conception to completion and reporting/analyzing results for high profile websites including Comcast.com and Comcast.net.
• Manage client relationships, deliverables and expectations.
SEER Interactive; Philadelphia, PA 2007-2008 SEM/SEO Strategist – Associate Plan, build, launch and optimize online marketing campaigns including paid search and Search Engine Optimization initiatives for Financial, Pharmaceutical, eCommerce and Direct Response clients.
• Developed internal paid search process. • Managed day-to-day strategies and ongoing optimization; including bid adjustments, and multivariate
testing for Drexel eLearning, GigaSpaces, Lippincott, LLC, iCIMS, Arcadia University and Ascentive Software.
• Monthly Paid search budget managed across all clients is $250,000 – $3,000,000 million per year.
UNREAL MARKETING; Conshohocken, PA 2006 – 2007 Account Supervisor Manage P&L for clients by reviewing budgets, sales, and revenues daily. Use web analytics, track industry trends, and develop online tactics to deliver best ROI for online marketing budgets. Develop proposals for clients with in-depth competitive and industry research. Cultivate and grow client relationships by providing leading marketing strategies to increase revenue and grow business.
• Managed SEM and SEO for eCommerce, Finance and B2B clients. • Introduced Paid Listings Management and Search Engine Optimization into client business plans,
including Speedo, Calvin Klein Underwear, and Steiner Sports – produced positive bottom line results for clients.
• Managed over $4,000,000 million dollars yearly in paid search across all clients. • Created and executed paid inclusion, shopping engine placement, and online site banner advertisements
TMX Communications; Conshohocken, PA 2005 – 2006 Strategic Senior Account Executive
Develop and grow business with existing client accounts by managing client relationships and driving client ROI through planning, execution and tracking of multi-channel online marketing campaigns for financial, pharmaceutical, and software companies. Hold project management responsibility encompassing budget development, campaign results analysis, and client reporting.
• Grew ScriptLogic account 35% through integration of national print media campaign with online
marketing tools –banner advertising, targeted emails, and keyword search advertising to drive traffic to branded website.
• Planned campaign to launch ScriptLogic’s new product, Desktop Authority 7.0, by purchasing online and
print media, and creating microsite, e-newsletter, and CD-rom direct mailer.
• Acquired account with King Pharmaceuticals and reversed $35M annual loss in over-the-border sales of
Altace by boosting sales of FDA-approved Altace through interruptive online campaign strategy, including
online media purchasing and keyword search; promote FDA-approved Altace sales and warn consumers of dangers in purchasing non-FDA approved products.
Lorél Marketing Group; King of Prussia, PA 2003 – 2005 Account Manager Directed production and distribution of nationally distributed catalogs for eLuxury, Artful Home, Caswell-Massey and VaxServe with responsibility encompassing catalog content editing, management of contracted artists and three-member production design team, budget preparation and control, project scheduling, and vendor soliciting, negotiations and contract management.
• Played vital role in business generation, growth and retention through client relationship management, new
business campaign development, internal marketing material creation, lead generation through initial company contact, and sales materials presentation at follow-up meetings.
• Launched nationally distributed catalogs for fashion, gift and pharmaceutical companies to consistently
achieve 40% average GPM by sourcing and negotiating cost-effective vendor contracts, and developing and managing $500K – $1M annual and project budgets.
Davis Advertising, Inc.; Philadelphia, PA 1999 – 2003 Production Manager / Account Executive Liaised with vendors to develop estimates, write purchase orders and qualify vendors for each project. Ensured superior quality production by inspecting all files before release to printer and attending press checks. Conducted print production seminars for account executives and designers.
• Grew School District of Philadelphia account by 50% through recommendation of additional marketing
communications methods to recruit teachers including Internet posting, direct mail campaigns, job fair participation, and development and strategic placement of marketing collateral.
• Generated 35% sales increase from Georgetown University Hospital account as integral member of team
creating award-winning employee retention program for nursing staff.
E D U C A T I O N Bachelor of Arts in English Literature, RICHARD STOCKTON COLLEGE; Pomona, NJ (1995)
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QUALIFICATIONS